Davido, the Afrobeat sensation from Nigeria, has collaborated with Puma to launch his exclusive Sportstyle collection, showcasing hats, T-shirts, and a tracksuit adorned with the vibrant colors of his homeland’s flag, green and white. As he prepared for the highly anticipated release of his latest album, Davido has taken his fans’ fashion game to new heights with the unveiling of his Puma collection, available since past month.The Sportstyle collection by the Nigerian superstar features headwear, tops, and a full tracksuit, all incorporating the distinctive hues of his native country’s flag. “This Puma x Davido collection encapsulates the essence of the Nigerian artist and the German brand, blending traditional influences from the past with contemporary elements,” states a description on the official Puma collection webpage.
Davido has meticulously designed each garment, prioritizing both comfort and style, while also incorporating a significant quote that holds a deep personal meaning.”‘We ascend by uplifting others’ is a maxim that has always resonated with me. It signifies my belief in fostering collective growth as I progress in my own journey,” expressed Davido in an official press statement. Puma had announced back in December 2021 that the acclaimed artist behind the hit song “Fall” would be joining their ranks as a global brand ambassador. The long-term partnership underscored Puma’s dedication to the rapidly expanding African market. “We are thrilled to welcome Davido to the PUMA family!” exclaimed Johan Kuhlo, Puma’s General Manager EEMEA Distribution, at the time.
“Throughout our history, Puma has deep roots in Africa, both in football and beyond. By signing Davido, we affirm our commitment to Africa as a vital market and recognize the growing global relevance of African culture.” Davido’s new Sportstyle collection arrives hot on the heels of his fourth studio album, Timeless, which premiered last week and boasts exciting collaborations with the likes of Asake, Angélique Kidjo, Skepta, and more.
Davido, whose real name is David Adedeji Adeleke, is widely recognized as one of the biggest and most influential Afrobeat artists in the contemporary music scene. The artist gained prominence in the Nigerian music industry with the release of his debut single “Back When” featuring Naeto C in 2011. Davido’s music blends elements of Afrobeat, pop, and hip-hop, with his unique style characterized by infectious melodies, energetic performances, and catchy hooks. He has won numerous awards, including multiple BET Awards, MTV Africa Music Awards, and Nigerian Entertainment Awards. Davido’s contributions to Afrobeat music and his widespread popularity have made him a prominent figure in the global music landscape, establishing him as one of the most successful and influential African artists of his generation.
