“The Evolution of Ibiza” is the title of the documentary released by Alpha Theta that traces the history and importance of the clubbing scene on la isla. “The Evolutions of Ibiza” takes inspiration from one research conducted by AlphaTheta; it reveals that more than 77% of clubbers consider Ibiza to be a must-see destination for clubbers, and more than 63% believe that nowhere else in the world can compare to the island’s unique dance music culture.

How did Ibiza transform from a 60s hippy hangout to the world’s no. 1 party zone? And with prices higher than ever – for everything from flights, hotels, club tickets, and drinks, to living costs for the island’s workers – can Ibiza stay true to its roots and offer a sustainable scene that’s open to all? Or is the White Isle on course to become a luxury playground for only the richest party people?

Among different topics in “The Evolution of Ibiza”, producer/directors Dan Tait and Laurence Koe team up to explore the impact of commercialization on this world-famous island. Insight comes from club promoters, locals, government officials, and DJs who’ve seen Ibiza evolve over several decades – including Carl Cox, Danny Whittle and Norman Cook (Fatboy Slim) – as well as artists such as Franky Wah and Chloe Caillet, who won’t remember the earliest clubs but are now driving the scene forward.

2022 and 2023 both saw extended summer seasons in Ibiza, when clubs, venues, and hotels sought to recoup the cost of Covid. And over 80% of respondents to AlphaTheta’s survey – statistics taken from an independent survey of 1,000 regular club-goers aged over 18, commissioned by AlphaTheta and conducted by Censuswide in June 2024 – said that if money was no object, they would consider visiting Ibiza for a holiday in the future. The question is: how long can it last? “The Evolution of Ibiza” seeks the answers.

“The Evolution of Ibiza” is free to watch on the AlphaTheta / Pioneer DJ Global YouTube channel.