Renowned Australian DJ, producer, and visionary entrepreneur Alexandra Sholler – alias Alison Wonderland – continues expanding her empire with the launch of her new beauty line, FMU Beauty (F*ck Me Up Beauty). Alison Wonderland introduces a selection of cruelty-free, vegan, and inclusive products to provide high-quality and customizable options for self-expression.
With a career spanning over a decade, Alison Wonderland has consistently pushed boundaries and redefined success in a male-dominated industry. Known for her unique blend of talent and an unwavering entrepreneurial spirit, she has maintained the admiration of her loyal fanbase and the respect of industry peers. In many ways, Wonderland is considered the blueprint for artists who wish to shatter the ceiling of their artistry and successfully pursue other creative endeavors. Wonderland initially coined the phrase F*ck Me Up on A Spiritual Level (FMUOASL) to represent her highly-demanded merch line, which has expanded to offer a selection of t-shirts, accessories, candles, blankets, home goods, and more. Since then, she has expanded her FMU empire with the launch of her record label, FMU Records, and now, the next iteration unfolds with FMU Beauty.
FMU Beauty doubles as a natural extension of Alison’s ever-flourishing artistic vision. Designed to be as dynamic and expressive as her music, FMU Beauty offers a vegan, cruelty-free cosmetic line tailored to the vibrant and often unpredictable environment of music festivals.
“Festival-friendly multi-use products for everyone – Alison Wonderland says –I have started a vegan, cruelty-free, and paraben-free beauty line. I’ve been working on it for over 2 years and can’t believe this is real. All I have ever wanted has been to make life a little more fun for everyone around me. Makeup is self-expression and I have always done my own, even on shoots and videos. This is just the start…”
FMU Beauty is a festival-ready color cosmetics line designed to let customers personalize their makeup experience. Tailored specifically for Alison Wonderland’s fans and music festival enthusiasts, FMU Beauty offers high-quality formulas that comply with festival guidelines. We promise a “f— me up” experience regardless of security protocols, ensuring inclusivity and representation for everyone. Founded by Australian electronic dance music producer, DJ, and singer Alison Wonderland, her passion for music and artistry is the driving force behind FMU Beauty.
image credits: donslens
